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Negotiating isn’t anything unusual, of course. It’s something most of us do many times every day, in our business or personal lives, with employees, suppliers, spouses, partners, children and others.

Some of us are natural negotiators, while others struggle. However, negotiating isn’t simply a question of enforcing our will to get what we want. The main aim of negotiation is to reach an agreement that satisfies the interests of both parties.

  • About 55% of workers accept their initial job salary offer without negotiating (source: LinkedIn).

  • 85% of sales negotiators don’t establish what the other side wants upfront (source: Scotwork).

  • People hate negotiating primarily due to a deep-seated fear of conflict, social awkwardness and the anxiety of being perceived as aggressive or greedy (source: Inc.com).

Our main feature this week lists 10 ways to get better results when you’re negotiating. You’ll also be able to find out about classic mistakes people make when negotiating. If you’re looking to read the latest news that affects your small business, scroll right to the bottom.

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