Are you proud of your business logo? Does it look impressive, attract attention and accurately represent your brand? Or does it look a bit dated or amateurish? Maybe it was created a long time ago and no longer represents your business and what it stands for. That’s quite common – but highly risky.
More than a quarter (27%) of UK consumers are more likely to buy from a small business if it has a well-designed logo.
26% of UK consumers say a logo is important for building trust and memories around a brand (source: VistaPrint).
Almost half (49%) of consumers are less likely to shop from a business when its logo doesn’t properly align with a business’s products and services (source: YouGov).
There is a clear commercial argument for having a good logo, while research shows that a poor or misleading logo can actively work against your business. Our main feature this week reveals the secrets to creating a great business logo. We also offer tips if you’re planning to design your own business logo.
