Creating a corporate visual ID for your small business is one of the most exciting and enjoyable tasks when you’re starting up. It’s right up there with choosing a business name.
Although fun, it’s important to make good choices, because colours influence how people feel about your business and help shape their first impression. Your colours should help you build brand recognition, communicate your values, attract your ideal customers and create a consistent, professional appearance across your website, stationery and marketing materials.
Colour is believed to increase brand recognition by up to 80% (source: University of Loyola, Maryland study).
Research suggests people make a subconscious judgment about a person, environment or product within 90 seconds of initial viewing and between 62% and 90% of that is based on color alone (source: Institute for Color Research).
Our main feature this week explains what your branding colour choices say about your business. If you’re thinking of rebranding, we also provide tips on choosing colours for your business visual ID.
